Assalammualaikum Warahmatullahi Wabarakatuh and Greetings.

Alhamdulillah, I am most grateful to Allah (the Most Gracious and Most Merciful), for it is because of His infinite blessings that we have the opportunity to come together on the occasion of the International Conference on Information Systems in Accounting and Business (ICISAB) 2023.  First and foremost, I would like to bid a warm welcome to all the distinguished guests, keynote speakers, delegates, and participants of ICISAB 2023.

It is my utmost pleasure to attend the International Conference on Information Systems in Accounting and Business (ICISAB) 2023 which is jointly organised by the Accounting Information Systems Research and Development Institute (AISRED) and the Tunku Puteri Intan Safinaz School of Accountancy, Universiti Utara Malaysia (TISSA-UUM). This conference provides a plethora of prospects for both presenters and participants, encompassing a varied range of conference content, extensive networking opportunities, and valuable exposure.

The central theme of the conference is "Reshaping Business with Advancing Innovative Technologies". It underscores the significance of integrating cutting-edge technologies in order to revolutionize and redefine business operations. The contemporary business landscape has witnessed a significant expansion of the scope of accounting and the responsibilities of accountants surpassing their traditional boundaries. The role of accounting and the responsibilities of accountants today have transcended the traditional task of bookkeeping. They are strategic partners, financial analysts, risk managers, and advisors who contribute to the success and sustainability of organizations in an ever-evolving business landscape. Hence, by embracing digital transformation and automation, accountants are able to optimise their processes, increase efficiency, and improve accuracy by leveraging accounting software, data analytics tools, and artificial intelligence. This enables them to focus more on value-added activities such as financial analysis, forecasting, and providing strategic insights.

This year's conference presents a significant opportunity to serve as a crucial platform for preparing researchers, practitioners, and stakeholders to tackle future challenges. I strongly believe that it is imperative to embrace the future proactively. The motion emphasizes the importance of embracing innovative solutions, automation, and harnessing the power of emerging technologies to enhance efficiency, competitiveness, and growth. By exploring the possibilities presented by these advancements, the conference aims to provide participants with the requisite knowledge and strategies necessary to effectively navigate and prosper in the digital era.

Since organising a conference, let alone and international one, is a daunting task, I would like to express my heartfelt gratitude and appreciation to members of the organising committee for having successfully shown exemplary collaboration in organising this conference. I would also like to extend my utmost gratitude to the keynote speakers, panellists, presenters and sponsors for their willingness to share and contribute to the success of this event.

In closing, I would like to express my wish that ICISAB 2023 succeed in engendering a formidable fraternity of practitioners and academics committed to collaborating on the discovery of new knowledge in the relevant fields. I wish everyone a fruitful and fulfilling conference.

Thank you and Wassalam.

PROFESSOR DR. MOHD FOAD SAKDAN

VICE-CHANCELLOR

UNIVERSITI UTARA MALAYSIA

Assalammualaikum Warahmatullahi Wabarakatuh and Good Day.

I am privileged and highly honoured to host the International Conference on Information Systems in Accounting and Business (ICISAB) 2023 in Penang, Malaysia. This conference is formerly known as International Conference on E-Commerce (ICoEC) which is a matter of rebranding to widen the coverage related to Accounting and Technology in specific. It is with great pleasure and a warm heart that I extend my sincere welcome to all the speakers, paper presenters, industrial practitioners, academicians, and participants who have gathered here today. Your presence here signifies a collective commitment to advancing knowledge and fostering growth in the field of accounting.

The Accounting Information Systems Research and Development Institute (AISRED) as a centre of excellence at the Universiti Utara Malaysia, organises ICISAB 2023 in collaboration with the Tunku Puteri Intan Safinaz School of Accountancy, Universiti Utara Malaysia (TISSA-UUM).

AISRED and TISSA-UUM are committed to providing platforms for local and international researchers, experts and practitioners together thereby promoting the exchange of ideas, research outcomes, and findings. This demonstrated their commitment to fostering collaboration and knowledge-sharing in the field of accounting and technology.

As we gather here, let us embrace the diversity of perspectives and experiences represented in this conference. Let us engage in constructive dialogues and explore innovative approaches to address the challenges and opportunities facing the accounting profession in today's dynamic business environment.

Once again, I extend my warmest welcome to each and every one of you. Your presence here enriches this gathering, and I have no doubt that the knowledge shared, and connections made will have a lasting impact. I wish you all a stimulating and fruitful experience throughout this event.

Best wishes.

PROFESSOR RAM AL JAFFRI SAAD

Dean

Tunku Puteri Intan Safinaz School of Accountancy

Universiti Utara Malaysia

Assalammualaikum Warahmatullahi Wabarakatuh and Greetings.

As chairman of ICISAB 2023, it gives me great pleasure and honor to extend to you all a very warm welcome on behalf of the International Conference on Information Systems in Accounting and Business (ICISAB) 2023 committee.

I wish to take this opportunity to welcome the participants from locally and internationally as the representative of the students, lecturers, and researchers. I also wish to welcome our honorable keynote speaker, Tan Sri Dato’ Sri Dato’ Paduka Prof. Dr. Fng Ah Seng, owner and founder of Epic Valley Holdings Sdn. Bhd. and TISSA-UUM Adjunct Professor, and Prof. Dr. Michael Davern, from University of Melbourne for coming to our event.

This conference marks a significant milestone in our pursuit of excellence and innovation in accounting and business. The field of accounting and business has undergone a remarkable transformation in recent years, owing to the rapid advancements in technology. Today, we find ourselves at the intersection of finance, technology, and data, where opportunities for growth and development are abundant. I hope today's event will serve as a catalyst for strengthening international cooperation on the transfer of knowledge.

The theme of this conference, "Reshaping Business with Advancing Innovative Technologies," reflects our collective aim to explore and leverage technology's potential in transforming the accounting profession. As we witness the emergence of automation, artificial intelligence, blockchain, and other transformative technologies, it is essential that we adapt and embrace the changes they bring. Together, we can shape the future of accounting and business and create a more efficient, transparent, and accountable financial ecosystem

I would like to express my sincere gratitude to our esteemed sponsors, without whom this event would not have been possible. Their unwavering support and commitment to advancing the field of information systems in accounting and business are commendable.

I also extend my thanks to the organizing committee, volunteers, and all those who have contributed their time and efforts in organizing this conference. Your dedication and hard work are truly appreciated. I strongly hope that all of the distinguished guests gathered here today will offer your generous support and encouragement for the success of this event. Once again, I am most grateful for your participation and support.

Lastly, I would like to extend a heartfelt welcome to our international delegates who have traveled far and wide to be a part of this event. Your presence enriches the diversity and global perspective of this conference, and we look forward to learning from your experiences and perspectives.

Once again, I extend a warm welcome to all of you to the International Conference on Information System in Accounting and Business (ICISAB) 2023. May these next few days be filled with enlightening discussions, fruitful collaborations, and memorable experiences. Let us seize this opportunity to shape the future of information systems in accounting and business and collectively pave the way for a brighter, more technologically-driven future.

Thank you and enjoy the conference!

ASSOCIATE PROFESSOR DR. RAJA HASLINDA RAJA MOHD ALI

Chairperson, ICISAB 2023